Visual appeal is obviously important in the world of fashion. Regardless of whether you are designing a fashion ecommerce website or need to launch a personal style blog, it is absolutely important to ensure that your portal looks appealing. If you are interested in experimenting or prototyping your website, a wise idea is to choose a website builder. With developers, you will have to wait for them to come up with a theme, while with website builders, you are completely in charge, and you can keep trying features, layout and design elements for as many times as you want. Here are some quick tips to get started.
Consider your goals and audience
A fashion blog that’s aimed at teenagers would have a completely different look and feel as compared to one designed for office-going women. The idea is to consider your audience and find the elements that may work for their needs. Also, think of the goals you have in mind. For example, do you want earn through ad revenue, or through sponsors?
Minimalism is in
Gone are times when bright, contrasting blogs had an instant impression. Today, most brands, fashion sellers and blogs have minimal use of colors. Pantone and pastel shades are in trend at the moment, and most of these colors have white or grey as the base. While you can always choose colors you want, but don’t go overboard with the mix. The same is true for the font. The font must be boring, but it is necessary for the content to be readable at the same time.
The interface is critical
How a visitor uses your website is something worth considering. The layout, interface of the website must be simplistic and easy, and it should not confuse users. For example, if someone is looking for a content in one of the blog categories, they should be able to find it without trying too hard. A good website may have many categories, but all the elements must come together for that final look.
Prototype your portal
If you are using a website builder, you can design and redesign your website for a number of times, until you are happy with the final look. Make sure that your website has good content and original, fresh photos. Some website builders such Wix and Weebly allow users to drag and drop features, so creating the right design shouldn’t take a lot of effort.
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